Case Study

Smith’s ‘The Game of Life’

Smith_CS_1

Seamless prize validation and fulfilment for instant win promos

Run high-volume instant wins without the fulfilment blow-ups, messy exceptions, or shaky winner records.

Smith’s used Snackback to give shoppers a fast “Spin to WIN” experience, then Roilti handled the hard part behind the curtain. Tight validation. Fast fulfilment. Retailers kept control.

The outcome was simple. A promo that felt effortless for shoppers and didn’t become a support problem for the brand.

Want to see how this works for your promo?