Case Study

Kirin Hyoketsu ‘Win a Tokyo Summer Wardrobe’ VML’s Instant WIN promo turned summer sips into Tokyo style

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Winning moments instant win promos
with clean in-store redemption

Issue thousands of instant prizes without redemption confusion, voucher misuse, or support blow-ups.

Kirin Hyoketsu ran an instant win activation built around Tokyo style prizes and thousands of prepaid rewards.

Roilti delivered the promo site and reporting, then supported a simple flow that stayed controlled. Age gate. Mobile verification. Barcode delivery. Clear redemption steps.

The outcome was simple. A promo that felt quick for consumers and stayed manageable for the team running it.



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