On-pack instant win promos with clean validation and fulfilment
Run a high-volume on-pack promo with instant wins, receipt validation, and physical prize fulfilment without operational drift.
Norco’s Minecraft promotion offered a major prize pool backed by strong support across Woolworths, Coles, and independent supermarkets nationwide.
Shoppers bought specially marked Norco milk or ice cream, entered via on-pack QR or POS URL, and received an instant outcome. 1 in 3 entries won Minecoins, with additional physical prizes managed through a winning moments mechanic.
Roilti managed the program build and reporting, including validation, winner flows, unclaimed prize handling, and weekly automated reporting.
