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Trade Promotion
Management Software
for FMCG Brands

Trade Promotion Management Software

Structure, Accuracy and Confidence for Every Trade Promotion

Trade promotions work best when the mechanic, the rules and the shopper experience are all aligned. But getting there often means stitching together spreadsheets, retailer requirements and internal approvals.

It takes time. It creates inconsistency. And the operational load grows fast once claims start coming in.

You don’t need another tool. You need a platform that structures the mechanic, applies the rules and handles the validation with accuracy.

Roilti gives you a dependable way to run trade promotions at scale.

Clear. Accurate. Consistent. Secure.

Plan Your Next Trade Promotion

Trade Promotion Management Software

A Better Way to Run Trade Promotions

Built for How FMCG Promotions Actually Work
Trade promotions should be simple. But most teams still rely on spreadsheets, disconnected approvals and fragmented processes.
Roilti gives you one platform to structure the mechanic, enforce the rules and run promotions with accuracy.

Structured Mechanics
Every promotion starts with the mechanic. Spend-X-Get-Y. Multi-buy. Tiered rewards. Cashbacks and rebates. Proof-of-purchase. Roilti gives you a structured framework to configure each mechanic the right way from day one.

Rules That Execute Exactly as Intended
Promotions succeed when the rules are precise. Eligibility conditions. Product mixes. Thresholds. Retailer variations. Roilti captures each rule clearly and applies them consistently once the promotion goes live.

Accurate Validation at Volume
Promotions generate volume. Claims spike. Shoppers submit receipts at all hours. Manual checks fall behind. Roilti handles the validation for you. Receipt scanning. OCR. Code verification. Duplicate detection. Fraud controls. Everything runs through one engine.

Fulfilment Without the Operational Load
Cashbacks. Rebates. Digital rewards. Prize delivery. Roilti manages fulfilment so your team doesn’t have to. Fewer manual processes. Faster turnaround. Clear visibility from claim to fulfilment.

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Trade Promotion Management Software

What You Can Run with Roilti

  • Trade marketing promotions
  • Spend-X-Get-Y mechanics
  • Tiered volume incentives
  • Cashback and rebate promotions
  • Multi-step and multi-buy promotions
  • Proof-of-purchase and receipt-based promotions
  • Channel and reseller promotions

Each mechanic runs on your rules. Nothing is improvised. Nothing depends on scattered files.

Learn About Promotion Mechanics

Why FMCG Teams Choose Roilti

Consistency Across Markets and Retailers

Promotions often change by region or retailer. Roilti keeps the structure consistent so your team works from the same foundation every time.

 

Accuracy You
Can Trust

Validation rules, claim checks and detection logic run the same way for every customer. You get reliable results at national scale.

Generate More Leads

Templates and rule libraries remove repetition. Your team can launch new promotions sooner, with less rework.

Clear Visibility

See claim volumes, cost exposure and performance in real time. No digging for files. No reconciling disconnected sources.

Step by Step

How Roilti Works

We Have Answers

Frequently Asked Questions Trade Promotion Management Software for Consumer Brands

Answers to Common Trade Promotion Management Software for Consumer Brands Questions
How do we know the promotion will run accurately?

Roilti forces every mechanic, rule, exception and retailer variation into a single configuration. No parallel spreadsheets. No reinterpretation by agencies. Once approved, the logic is locked and applied consistently to every claim.

Can Roilti support different rules across retailers and channels?

Yes. Retailer-specific pricing, bundles, proof requirements, and participation logic can be configured as variants inside one promotion. The system enforces the right rule set based on where the purchase occurred.

What if we’re expecting high-volume claims or code loads?

Roilti processes national-scale volumes without slowing down. OCR, duplicate detection, fraud scoring, batch ingestion and automated fulfilment run in parallel, so the system stays stable even when traffic spikes after big retail promotions.

Can our creative or shopper agency still be involved?

Absolutely. Agencies can design the mechanic, develop assets and manage retailer activation. Roilti simply handles the operational layer: rule logic, data capture, validation, reporting and fulfilment. You keep creative flexibility without operational risk.

Will Legal and IT sign this off?

Roilti is ISO 27001 certified with full audit trails, data segregation, role-based access, encryption, and documented controls. Legal gets clarity. IT gets compliance. You get faster approvals because the risk profile is already addressed.

How quickly can we launch our first promotion?

Fixed-logic mechanics are typically live within 5–10 days. Complex or multi-step promotions follow a structured workflow: rules definition, legal alignment, retailer variants, testing, and approvals. No surprises, no rework.

What visibility do we get during the promotion?

You see real-time dashboards: claim volume, rule exceptions, cost exposure, retailer breakdown, product mix, fulfilment status and participation trends. This replaces the usual “wait for the end-of-campaign report” approach.

Can Roilti integrate with our existing systems?

Yes. API endpoints allow data to flow into CRM, CDP, BI tools, loyalty programs, or downstream reporting. You decide the granularity: claim-level data, participant records, reward issuance, or campaign summaries.

What happens if a promotion is audited or challenged?

Every rule, term, validation decision, claim outcome and approval step is recorded. You can provide legal, regulators or retailers with definitive evidence, reducing investigation time and protecting brand credibility.

Do we need separate tools for instant wins, receipt validation, or cashbacks?

No. Roilti supports instant wins, prize draws, on-pack codes, receipt validation, repeat purchase, cashbacks and digital rewards through one consistent framework. You avoid the cost and inconsistency of multiple vendors.

How does Roilti reduce internal workload?

It eliminates inbox-based claim checks, manual prize allocation, spreadsheet consolidation, multi-version terms, and fragmented retailer coordination. Teams work from one live environment instead of six disconnected tools.

Is Roilti only suited to FMCG?

Roilti is built for sectors with high-volume purchase data, retailer complexity and strict governance: FMCG, QSR, liquor, petrol and convenience, hardware, health, and categories requiring national-scale validation.

Proven Results

The platform handles the complexity so your team doesn’t have to.

Roilti supports FMCG and consumer brands running:
  • High-volume national campaigns
  • Multi-retailer activations
  • Cashback and rebate programs
  • Promotions linked to on-pack or proof-of-purchase
Brands see:
  • Fewer manual processes
  • Faster setup and delivery
  • Consistent validation
  • Lower operational overhead
  • Stronger commercial visibility

Trade Promotion Management Software

Enterprise-Ready Infrastructure

For Legal, Risk, Finance and IT.
  • ISO-aligned data handling
  • Secure validation logic
  • Audit trails and version control
  • Encrypted data processing
  • API-ready integrations
  • Enterprise uptime and monitoring

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