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On-Pack Promotion Platform
for FMCG Brands

Run national on-pack promotions with accurate code validation, fraud controls and structured fulfilment.

On-Pack Promotion

On-Pack Promotion Platform for FMCG Brands

A Better Way to Run On-Pack Promotions at High Volume

On-pack promotions look simple on the shelf. The complexity sits behind the scenes: millions of codes, retailer variations, validation rules, fulfilment logic and high spikes in participation. Most teams manage this with spreadsheets, manual checks and external vendors stitched together.

Roilti gives FMCG brands a purpose-built system to run on-pack promotions accurately. Codes are validated reliably, rules are applied consistently and fulfilment is handled within one platform. You get a promotion that scales with demand and stands up to retailer, legal and consumer scrutiny.

On-Pack Promotions

What On-Pack Promotions Look Like With Roilti

Structured code management

Unique codes, batch uploads, expiry rules and product linking are handled in one place.

Accurate validation at scale

Duplicate detection, fraud checks, time-based rules and purchase requirements are applied in real time.

Flexible entry methods

Codes can be redeemed via web forms, QR scans, mobile flows or multi-step journeys without changing the underlying mechanic.

Consistent fulfilment

Rewards are issued through Roilti, removing manual reconciliation and fragmented prize vendors.

On-Pack Promotions

Why FMCG Brands Choose Roilti for On-Pack Campaigns

Built for high-volume activation

Catalogue drops, retailer features and media bursts can generate tens of thousands of entries at once. Roilti handles this without delays.

Clear oversight for Legal and Risk

Every code event, rule check and validation decision is logged and accessible. Nothing sits in email or ad hoc spreadsheets.

Reliable for retailer conversations

Retailers often request data mid-campaign. Roilti gives you real-time participation, product mix and exception reports for any channel.

Faster delivery for campaign teams

Configuration, approvals and testing run through a single process so you avoid the common rework loop between Marketing, Sales and Legal.

On-Pack Promotions

Who This Platform Is Designed For

  • FMCG brands running high-volume national on-pack activations
  • QSR brands using cups, packaging or tray-liners with codes
  • Shopper and Trade teams managing retailer variations
  • Legal teams needing clear visibility into rules and logic
  • CIO/IT teams requiring secure, reliable infrastructure
  • Agencies who want creative freedom without operational risk

On-Pack Promotions

How Roilti Supports Every Stage of On-Pack Promotions

On-Pack Promotions

On-Pack Use Cases

Single-Code On-Pack Promotions

Unique codes validated against predefined rules for instant or delayed outcomes.

Multi-Pack or Collection Mechanics

Collect-and-win or repeat purchase mechanics without operational overhead.

Hybrid Prize Draw Integration

On-pack entry feeding prize draws or second-chance entries through one process.

Retailer-Specific Variations

Different rules, SKU lists or conditions for Coles, Woolworths, independents or convenience channels.

On-Pack Promotions

Real Results From
Roilti Users

  • Millions of codes processed with no rule discrepancies
  • Faster legal approvals due to transparent rule documentation
  • Reduced manual workload across Sales, Marketing and Legal
  • Higher campaign reliability during peak retail periods
  • Clearer insights into SKU performance and fraud patterns

We Have Answers

FAQs About On-Pack Promotion Platform for FMCG Brands

Answers to Common On-Pack Promotion Platform for FMCG Brands
How does Roilti manage large code volumes?

Roilti is designed for FMCG load. Batch uploads, API imports and bulk validation run continuously with no slowdown during peak traffic.

Can Roilti generate unique codes?

Yes. Codes can be issued by Roilti or imported from your packaging supplier, then linked to products and rules.

What if different retailers require different conditions?

Retailer variations are configured within the same promotion and applied automatically based on entry data.

How does Roilti reduce risk for Legal?

All rules, validation steps and code events are logged. Legal teams can review logic before launch and access complete audit trails anytime.

Can on-pack entries feed into prize draws or instant wins?

Yes. On-pack codes can unlock instant wins, prize draws, digital rewards or multi-step mechanics without using separate systems.

Does Roilti integrate with our MarTech stack?

Yes. Code redemptions, entries and participant data can sync with CRM, CDP or analytics platforms.

Contact Us and Get Started Today!

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